They are the small programs and libraries: legion, ceaseless yet imperceptive in their work and well- known to every internet user – each of us has seen at least one of them. This could be a beginning of a gore virus, trojan or other cyber pest story, but today we are going to focus on a rather pleasant subject – the browsers plugins and extensions. They make your online travels less troublesome, more interesting and sometimes at all possible. Cool, but what do we really know about them? It turns out that it’s not too much… Could we accept this state of affairs? No. What could be done about this? We could, for instance, conduct research on a mammoth sample of 50 thousand internet users… Actually, this is exactly what we did.

Be them professionals or just ordinary readers, this year was one of burning questions tormenting everyone interested in the online press market: Will the internet users be willing to pay for high-class journalism of a famous brand, present on the market since decades? Or will they make do with what the World Wide Web offers them for free? Which will prevail: attachment to favorite newspaper or economic calculation?

Mundial – this word itself is enough to send an electrifying twitch down the spines of millions. This is not the only the most important football tournament on the planet, but also one of the largest sports events, comparable only to the Olympic games. This year’s world cup has earned its place in history – there were several records beaten, many surprises, we saw some stars fading away, others lighting up brighter than ever. The most important thing, however, is that it was the first time ever that a European team won the cup at an event held away from the Old Continent. It was also the first time ever that the most precious of all cups went to the hands of the Spanish representation.

While the country of the current world champions is enjoying its great fiesta, we’ll have a glimpse at how the Mundial shaped the tastes of some of the Polish internet users and who gave them most sports emotions. We are not, however, going to base on their declarations. Using the gemiusHeatMap research results, we’ll analyse the actual (because expressed as the number of clicks) behaviour of the persons visiting the Sport.pl website belonging to Gazeta.pl Group – one of the key online publishers in Poland.

In today’s post we’ll bring back the subject of web directories. I’m afraid I must disappoint those of you who are counting on yet another text about Google. The giant of sunny California will have a voice but it’s not going to play the main part. We’ll take it to a small trip. Destination: Eastern Europe. Mission: encounter with another heavy-weight contestant called Yandex.