Digital saviour of paid content?

Average share of page views generated with the use of iPads  in the CEE region by months Even a child knows who the knight in the shining armour is – the popular character of fairy tales about unfortunate princesses, tyrannised subjects of an evil king or bloodthirsty dragons. It is him that arrives horse-mounted in a nimbus of glory to save those in need, fearless of death and ready to sacrifice his life in a good cause. Quite recently, Rupert Murdoch, a media mogul and owner of News Corp was called in the New York Times article a “digital saviour of paid content”. The 79-year-old knight’s shield is the Apple tablet, and the sword is his new idea that may revolutionise the way we consume content: The Daily.

Show me your browser and I tell you who you are…

Show me your browser and I tell you who you are… The better your browser, the more you get- sounds like a basic rule for survival in the world of Web 2.0. It’s not really about the browser itself, but its brand and version: they may tell us a lot about the user. You may be seeking better performance of internet browsing, or your focus is on user-friendliness, or perhaps you just had a browser on your computer when you bought it and you never actually bothered about any other solutions.

Who is Facebook for? For whom Twitter?

Most popular social media used by marketers to promote brands (by length of experience in social media) For some time already, we’ve been accustomed to the fact that social media are a perfect tool for anyone wanting to promote their products, brands or business; the phenomenon of their marketing application has served as a topic for numerous articles. Still, it might be worthwhile to take a glimpse at the statistics published in “2010 Social Media Marketing Industry Report” prepared by Social Media Examiner. The research conclusions used as a basis for the report show the fluctuations observed in social media usage trends depending on the marketers’ experience in using such tools and their tenure as members of social networks.

Open source: the big clean-up?

Percent of IT developers that have developed for each mobile platform Online video, social networks, the new apple-with-a-bite products –we are bombarded with these subjects on almost everyday basis. But, as recently pointed out by Linux Foundation, the world of modern technologies does not revolve around closed source solutions and big money only. The foundation undertook an interesting initiative with the aim to tighten the relationships between the two IT market extremities – the commercial and open source realms. The project is called “Open Compliance” and it has been designed to order up the principles and laws governing the use of open source software in commercial IT enterprises. Today’s post will be devoted to this subject.