The show called shopping

Average Number of Page Views per visitor for online shops and auctions monitored in gemiusAudience study in Russia Many economists hold a belief that Christmas is one of the most potent propellers of the global economy and therefore keep a watchful eye on the winter holidays’ America’s spending appetite. It seems to be an effective way to briskly assess the current consumer moods and forecast the health of all interrelated economic systems for the subsequent year. In light of the fact that no market exists in total isolation and due the powerful global influence of the US economy, you could say that the climate of a Xmas in America affects the subsequent year in the entire world. Well, we don’t know exactly how much the well-being of Europe actually depends on the amount of Barbie dolls sold across the Ocean. We are quite certain, however, that Christmas is an extraordinary time also for e-commerce. This winter’s festive period may long be gone, but numerous online businesses and traders are still counting the money they’ve earned. In the meantime, we have measured the activity of internet users whose cash filled these pockets.