Colourful, animated and loud. No, it’s not the latest Cartoon Network Studios creation, but a type of online advertising called ‘display’, a one much appreciated by Polish advertisers. Research shows that internet users cherish an equally strong (though I’d say a bit “different”) feeling towards them too. Despite this ambivalence in the attitudes, graphic advertising is sound and well and so far most profitable (with a slight loss in the general internet advertising pie-chart for the benefit of ads in search engines). In Poland, creatives are growing in size. The trend can be very well illustrated on the example of billboards. On many markets, the sizes are normally smaller than the standard ones used in this country. Agencies and advertising networks compete in creating new forms that take up increasingly more website space. All in the name of efficiency. Or is it? We’ll check that.

The digital marketing industry is full of statements, opinions and dogmas about being online. If you’re not online, you don’t exist. Or at least, this is the prevailing view. It’s no longer fashionable not to be registered on any social media. It’s a way of being blind, deaf and without any connection to your 73 very best friends. Still, for many people it is quite natural not to use the Internet for reasons of principle and meet their friends each Wednesday evening to play board games and drink wine. At the same time, the rest go online, to listen, be addressed, follow along with things, observe, support initiatives, etc. Each time we go online and learn about new social media platforms, our range of vision broadens. We can connect with friends all over the world, find out about the latest hot news, follow trends and engage with the corporate brands that we love so much. Or not so much at all… That’s where we meet one another. Hello!

The advent of spring and the long-awaited rise in the outside temperature have worked its charm on us too, hence this week’s subject is slightly less businessy-style down-to-earth, yet still quite strongly anchored in the online world’s reality. We’ll be talking about the weather on the web. Nope, we are not going to forecast fluctuations in the air pressure or wind directions. In line with our motto, we will get down to yet another weekly investigation in course of which we will discover a new piece of the internet jigsaw puzzle. This time, however, we will not be focusing on regularities, but rather on exceptions to the rule and pay another visit to Russia. Sounds interesting?

In the last week’s post we took a closer look at the changing length of search phrases as used by Western Slavic internet population of the CEE region. The subject received so much interest that we decided to repeat the research, but this time turning our eye on the Eastern Slavic languages. We checked how long search engine queries are entered by persons using the Cyrillic alphabet. The heroes of today’s text are internet users from Russia, Belarus and Ukraine.