They are the small programs and libraries: legion, ceaseless yet imperceptive in their work and well- known to every internet user – each of us has seen at least one of them. This could be a beginning of a gore virus, trojan or other cyber pest story, but today we are going to focus on a rather pleasant subject – the browsers plugins and extensions. They make your online travels less troublesome, more interesting and sometimes at all possible. Cool, but what do we really know about them? It turns out that it’s not too much… Could we accept this state of affairs? No. What could be done about this? We could, for instance, conduct research on a mammoth sample of 50 thousand internet users… Actually, this is exactly what we did.

Be them professionals or just ordinary readers, this year was one of burning questions tormenting everyone interested in the online press market: Will the internet users be willing to pay for high-class journalism of a famous brand, present on the market since decades? Or will they make do with what the World Wide Web offers them for free? Which will prevail: attachment to favorite newspaper or economic calculation?