The better your browser, the more you get- sounds like a basic rule for survival in the world of Web 2.0. It’s not really about the browser itself, but its brand and version: they may tell us a lot about the user. You may be seeking better performance of internet browsing, or your focus is on user-friendliness, or perhaps you just had a browser on your computer when you bought it and you never actually bothered about any other solutions.

For some time already, we’ve been accustomed to the fact that social media are a perfect tool for anyone wanting to promote their products, brands or business; the phenomenon of their marketing application has served as a topic for numerous articles. Still, it might be worthwhile to take a glimpse at the statistics published in “2010 Social Media Marketing Industry Report” prepared by Social Media Examiner. The research conclusions used as a basis for the report show the fluctuations observed in social media usage trends depending on the marketers’ experience in using such tools and their tenure as members of social networks.