Even a child knows who the knight in the shining armour is – the popular character of fairy tales about unfortunate princesses, tyrannised subjects of an evil king or bloodthirsty dragons. It is him that arrives horse-mounted in a nimbus of glory to save those in need, fearless of death and ready to sacrifice his life in a good cause. Quite recently, Rupert Murdoch, a media mogul and owner of News Corp was called in the New York Times article a “digital saviour of paid content”. The 79-year-old knight’s shield is the Apple tablet, and the sword is his new idea that may revolutionise the way we consume content: The Daily.