Probably every day all tycoons of the mobile market wish to find the answer to the title question. The challenge of answering the needs of mobile clients when it comes to the new technologies and producing tools which not only look good but also are easy to use, is huge, even for the international giants such as Nokia, Samsung or LG. While these three were the top mobile vendors in the second quarter of 2011, with a market share of 22.8 percent, 16.3 percent and 5.7 percent respectively, when it comes to the tools which are key for mobile internet, that is smartphones, Apple left the opponents far behind. The company under the leadership of Steve Jobs managed to get well on its way to beating leading computer vendors at their own game. With or without the charismatic CEO, the Cupertino company is dedicated to continue his rich legacy.

Wouldn’t anyone of us wish to go on an around the world (or at least around Europe) trip and explore the differences between cultures, countries and markets? Let’s leave on such a journey today! With today’s post we are starting a short cycle of texts which will refer to no other than browser markets in the countries covered by gemiusRanking. Upon analyzing local tendencies and specificities some interesting facts can’t go unnoticed. As it turns out, many of the seemingly obvious assumptions in reality have nothing in common whatsoever with the true state of affairs. And just to give an extensive overview of the trends on the market, the countries are grouped according to the observed similarities.