What happens when your internet access breaks down and stays broken all through one day and night? What do you miss most and when? Is it checking your favourite social network in the morning, sending e-mails in the afternoon, watching the last episode of your beloved series in the evening? Just try to think of your daily habits and routines as far as browsing the web is concerned – can a visible pattern be pointed out? In this blog post, some noticeable habits of Baltic internet users, will be portrayed with the help of gemiusTraffic data, and, just maybe, you will notice some similarities…

If you have ever surfed the internet, you definitely must have received an invitation to take part in an online survey. What is your first reaction to the question: Will you fill out the questionnaire? Even if it really takes the proverbial 5 minutes, a lot of internet users respond quickly by clicking a small icon at the top right corner of the box – ‘Close’. Within the online research industry finding the recipe for the survey that brings highest click-through-rate is almost like seeking a Holy Grail. There are no perfect solutions, maybe some universal rules, this is why the constant development of techniques and work on user-experience is inevitable. That is the reason why Gemius/IIBR engaged in ‘IniTech’ programme of the Polish Ministry of Science and Higher Education, aiming at improving the quality of its online surveys. But let’s start from the very beginning…

The Central and Eastern Europe region is everything but a homogenous one, although it may seem to be one at the first glance; in fact, each CEE country can pride itself in some other specific features. There is surely one which is of special interest of audience measurement providers, as the online population there grows quickly and steadily and the level of online advertisement industry development is high. A country of demanding and fully aware internet users, who do not hesitate to make use of the opportunities that the Web offers them. Which country is going to be discussed today? Czech Republic of course!

It`s true that nowadays so many things are available online – what about the school marks register? In Latvia it is already working and most of schools use the class registers in e-way! Let us present the ‘E-class’ (E-klase), pioneering system in CEE, that not only helps parents in keeping the track of the school achievements of their children. It is also a practical tool for communication between teachers and pupils thanks to which they can overcome the generation-gap and meet online. ‘Cause what is more natural for today’s kids and teenagers than texting and sending virtual messages?