The Central and Eastern Europe region is everything but a homogenous one, although it may seem to be one at the first glance; in fact, each CEE country can pride itself in some other specific features. There is surely one which is of special interest of audience measurement providers, as the online population there grows quickly and steadily and the level of online advertisement industry development is high. A country of demanding and fully aware internet users, who do not hesitate to make use of the opportunities that the Web offers them. Which country is going to be discussed today? Czech Republic of course!