It`s true that nowadays so many things are available online – what about the school marks register? In Latvia it is already working and most of schools use the class registers in e-way! Let us present the ‘E-class’ (E-klase), pioneering system in CEE, that not only helps parents in keeping the track of the school achievements of their children. It is also a practical tool for communication between teachers and pupils thanks to which they can overcome the generation-gap and meet online. ‘Cause what is more natural for today’s kids and teenagers than texting and sending virtual messages?

Online audience study… gemiusAudience… comprehensive measurement… socio-demographical data and preferences of the internet users… media planning tool… – surely most of measuretheweb.com readers are acquainted with these concepts to some extent. But just as many scientists would like to witness the Big Bang, the origin of the universe, many of those interested in the online reality would like to gain more information on how a comprehensive internet audience measurement is introduced on a given market. Is it a painless process? Or, as with all great undertakings, several problems are obviously encountered at the beginning? And, most of all, why is it worth to decide on an introduction of a common measurement currency? These notions can be readily elaborated upon basing on the experience from the Israeli market where the first gemiusAudience study results have recently been published.

Santa Claus is coming to town with the accompaniment of jingle bells… We are sure you know such festive season songs very well… and sometimes you even get sick and tired of them, when you hunt for Christmas gifts. Obviously, not everyone likes to spend their time in shopping malls, but cheer up… there is an alternative – online shopping! The Free Shipping Day, a concept which came to Europe from the US, and is adapted by many e-stores in the Netherlands, United Kingdom and Poland, can surely encourage to shop online. But is it enough to make internet purchase a custom for Santa?

What does your floor has to do with the tropical deforestation in Borneo? A plastic bag with the death of the sea turtles? WWF brings answers to these and many other questions in its new social advertising campaign “SOS to the World”, accompanied by the research conducted by IIBR (Gemius Group).

A vast majority of interactive market experts all over the globe believe that the year 2012 will see a breakthrough in the online video. For some years already, Poland has also been expecting a significant rise in video ad spends. However, despite the fact that these expenses more than doubled in 2010 alone, they still account for only 2.2 percent of the entire internet advertising campaigns budgets (data from IAB AdEx 2010 FY). A slightly more dynamic growth is seen in the share of video content in display type ads: from 2 percent in 2009 to 5 percent in 2010 – according to the same research project, last year’s online ad campaign budgets earmarked 45 percent for display adverts.

Let’s think for a moment: in which EMEA country neither MSIE nor Mozilla Firefox nor even Google Chrome is the top browser? which regional browsers market is divided into almost three equal parts? The answer is simple and is going to be given in this post, continuing the cycle of texts “Around the EMEA region with top browsers”. The issues that are going to be discussed form inherent specificities of the internet of the Eastern region, which differ it significantly from the remaining part of the EMEA online reality. The markets covered herein will be none other than those of the three countries for which Gemius runs the gemiusRanking services – that is Russia, Ukraine and Belarus.

Let’s face it. Most of us have a bit of sweet tooth. Some maybe a little less, some just up to an obsession, but for the majority refusing a nice portion of a tasty pie would definitely be problematic. Still, as all measuretheweb.com readers know, this blog has no culinary aspirations but rather aims at discussing the current state of the internet. But, just to make the discussion more pleasant, let’s stick to that above-mentioned pie for one post at least. It will be no ordinary pie – but a Baltic internet pie!

As far back as in the ancient times, Aristotle said that man is by his nature a social animal and cannot live alone, in seclusion. In spite of their notable time distance, these words of the Stagira philosopher still hold the truth for the successive generations.

In the modern world, where computers, tablets, mobiles and generally speaking – new technologies – seem to be indispensible elements of human everyday reality, there is not much time for personal contacts. Does this mean that in the so-called Web 2.0 era a new chapter in the history of communication has opened? A chapter that mainly bases on new modes of interaction between its participants?

Should I stay or should I go now?/If I go there will be trouble/An if I stay it will be double/So come on and let me know/ Should I PAY or should I go? This is how many of the Slovakian internet users started their daily routine of browsing the Web – singing a bit alterated version of the Clash‘s worldwide hit. Why would they consider resigning from visiting their favourite sites? The reason for this is simple and can be summed up in just one word – Piano.

Probably every day all tycoons of the mobile market wish to find the answer to the title question. The challenge of answering the needs of mobile clients when it comes to the new technologies and producing tools which not only look good but also are easy to use, is huge, even for the international giants such as Nokia, Samsung or LG. While these three were the top mobile vendors in the second quarter of 2011, with a market share of 22.8 percent, 16.3 percent and 5.7 percent respectively, when it comes to the tools which are key for mobile internet, that is smartphones, Apple left the opponents far behind. The company under the leadership of Steve Jobs managed to get well on its way to beating leading computer vendors at their own game. With or without the charismatic CEO, the Cupertino company is dedicated to continue his rich legacy.