A vast majority of interactive market experts all over the globe believe that the year 2012 will see a breakthrough in the online video. For some years already, Poland has also been expecting a significant rise in video ad spends. However, despite the fact that these expenses more than doubled in 2010 alone, they still account for only 2.2 percent of the entire internet advertising campaigns budgets (data from IAB AdEx 2010 FY). A slightly more dynamic growth is seen in the share of video content in display type ads: from 2 percent in 2009 to 5 percent in 2010 – according to the same research project, last year’s online ad campaign budgets earmarked 45 percent for display adverts.

Let’s think for a moment: in which EMEA country neither MSIE nor Mozilla Firefox nor even Google Chrome is the top browser? which regional browsers market is divided into almost three equal parts? The answer is simple and is going to be given in this post, continuing the cycle of texts “Around the EMEA region with top browsers”. The issues that are going to be discussed form inherent specificities of the internet of the Eastern region, which differ it significantly from the remaining part of the EMEA online reality. The markets covered herein will be none other than those of the three countries for which Gemius runs the gemiusRanking services – that is Russia, Ukraine and Belarus.

Let’s face it. Most of us have a bit of sweet tooth. Some maybe a little less, some just up to an obsession, but for the majority refusing a nice portion of a tasty pie would definitely be problematic. Still, as all measuretheweb.com readers know, this blog has no culinary aspirations but rather aims at discussing the current state of the internet. But, just to make the discussion more pleasant, let’s stick to that above-mentioned pie for one post at least. It will be no ordinary pie – but a Baltic internet pie!

As far back as in the ancient times, Aristotle said that man is by his nature a social animal and cannot live alone, in seclusion. In spite of their notable time distance, these words of the Stagira philosopher still hold the truth for the successive generations.

In the modern world, where computers, tablets, mobiles and generally speaking – new technologies – seem to be indispensible elements of human everyday reality, there is not much time for personal contacts. Does this mean that in the so-called Web 2.0 era a new chapter in the history of communication has opened? A chapter that mainly bases on new modes of interaction between its participants?