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The numbers do not lie. While the population of Belarus is decreasing, the number of Belarusian internet users is growing dynamically. In 2009, the CEE country which experienced the greatest increase in the number of internet users (15%) was Ukraine. In comparison, from January 2010 till January 2011 Belarusian internet population grew by 16%, gaining almost half a million internet users (according to gemiusAudience study). It seems that Belarus is already a flourishing e-society and 2011 will be an important year for the internet industry.

The realm of internet measurement tenders organized by JICs (Joint Industry Committees) is a small world indeed. There are but a few market leaders. Gemius, as a pioneer of the hybrid methodology, is seen as one of them. International companies such as comScore, Effective Measure, GfK, Nielsen Online, TNS and Gemius compete with each other using different methodological approaches, technological solutions, as well as local connections and references. The struggle is tough, as the stakes are high. No wonder that even when the currencies are already established, those who do not deal the cards still try to stay at the gaming table.

What do you know about the Czech Republic? It’s one of the CEE countries, famous for the Velvet Revolution and the beautiful capital city Prague. But what are the characteristics of the Czech internet reality? According to data from the “Do you CEE?” report, prepared by Gemius in cooperation with IAB Europe, this Central European country, with over 6 million internet users, has the fourth highest internet penetration rate in the CEE region (58% in January 2010). When speaking about inherently Czech characteristics, the internet in the country of Vaclav Havel brings another one of them. This is Seznam.cz – the superstar for Czech internet users.

Online audio/video services are still a hot topic among e-marketers and the phenomenon has been attracting more and more users for some time now, not only on Western European markets, but also in CEE region. The popularity of sites offering multimedia content is visible on many Central and Eastern European markets, as one can read in “Do You CEE?” report 2010 edition. Results of a recent study, conducted by Gemius in partnership with Onet.pl in January 2011, confirm this trend. gemiusReport “Audio and Video Content on the Web” indicates a visible increase in the popularity of websites with video content, internet TV as well as online video rentals among Polish internet users. Let us tell you the story of the short clips and full-time movies popularity in Poland in four episodes, just a mini-series, which will surely have its continuation reviews.